On how Recommence makes its imagery.

Recommence builds AI image-generation technology for fashion retail. Both of our brands, Ferendy and Shoppermo, use it to produce imagery. We disclose this openly, because we believe trust matters more than mystique.

What this means in practice

• We use AI to generate imagery. Our pipeline uses commercially-licensed models to produce and finish imagery from a product reference.
• Creative direction stays human. Brief interpretation, art direction, image selection, and quality control are made by people. The model is the method, not the judge.
• Your material is yours. Reference photography supplied to either brand is used to fulfil that work and is not used to train models without explicit consent.

Per-brand detail

Ferendy publishes a full disclosure for its editorial production at ferendy.com/ai-disclosure. Questions for the group can go to hello@recommence.co.uk.

Recommence Ltd is committed to the UK ASA's CAP Code on misleading advertising and to the transparency principles in the EU AI Act for AI-generated commercial content.